Magic Kind began when the kids came along, I started to sew outfits for my kids because I couldn’t find what I wanted on the high street or I’d find something and think ... maybe I could make that.

So here we are I’ve set up an online shop to share my wears and do what I love.

Here at Magic Kind we’re passionate about Magic. The magic of childhood, the magic of parenthood. Let them be little, let them believe, let them imagine, let them dream and let them be themselves. 

We love slogans and you will find a lot of them throughout the fabric options. Our favourite slogan style are ones that parents can relate to.

We’re also passionate about supporting small independent businesses and fully support the Just a Card Campaign by Sarah Hamilton. If you’re not familiar go check it out on social media, it’s important to us and all fellow indies out there.

I have a rather unhealthy obsession with fabric too, so I’ve got a huge selection of jersey fabric in the shop, available for you to buy or pre-order so you can have a go at making your own creations. All fabrics in the shop are exclusive to us at Magic Kind you cannot buy them anywhere else.